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Finding a Comedy Audience in a Crowded Web Series Market February 19, 2010

Posted by Aymar Jean Christian in Uncategorized.
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Originally posted at Ronebreak.

[Note: I had a very insightful interview with MyDamnChannel’s CEO and a representative from FTVS’ 15 Gigs, both of which are really thinking about how to scale the web series market. I’ll be posting more of that interview in the coming week.]

Online comedy hasn’t been kind to television studios looking to break in. Remember Turner’s SuperDeluxe or NBC’s DotComedy? FunnyOrDie and CollegeHumor still run the game, but competition’s always bubbling up.

Fox Television Studios and its digital arm 15 Gigs’ have decided they need a more targeted push for their series Iceman Chronicles, so they’ve partnered up with comedy upstart MyDamnChannel, who’s looking to expand its library including such hits as You Suck At Photoshop and IKEA’s Easy to Assemble.

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Graduating from YouTube Hard Without Big Media Support February 3, 2010

Posted by Aymar Jean Christian in Uncategorized.
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Increasingly as the supply of content online rises, getting your work and/or yourself noticed is a major challenge.

Graduating from a site like YouTube, even after gaining a high profile, is even more difficult. Suddenly producers find they can’t push their products/themselves alone. They need the big media.

The big media wasn’t there for out YouTube star William Sledd.

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Black Hulu: Creating a Home for Independent Black Video October 15, 2009

Posted by Aymar Jean Christian in Uncategorized.
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Many thanks to Racialicious for reposting this!

BBTV_Better_Black_TV

rowdyorbit

Tickles_TVWhen new technologies emerge a host of new companies tend to sprout up. Tons of independent radio stations catering to diverse interests before 1970s-style deregulation. Digital technology brought dozens of new channels to television; that same technology fostered numerous production companies making independent TV and films. Now the drive to create original web video — a trend that dates back to the late 1990s, but has gained new steam with broadband and YouTube post-2006 — has attracted  new voices previously unheard. We have corporately produced web series, but also black web series and series made with virtually no budget at all.

Well, that’s great. But how do you distribute and promote all these shows and videos? Anyone can create a video, but if, like my YouTube videos, nobody sees them, then there isn’t much a point. Sure, decently endowed websites now fund and promote web shows. But what about black content, in many cases prone to smaller audiences?

Enter the sites pictured above. (more…)