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Lady Gaga’s ‘Telephone:’ Product Placement and Corporate Anxiety March 15, 2010

Posted by Aymar Jean Christian in Uncategorized.
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Lady Gaga’s “Telephone” is an attempt to bring back the music video, or, to make music videos “big” again, after years of seclusion from TV but tremendous popularity on YouTube. It’s not genius idea, of course. Talk to any production company in Los Angeles making music videos, and you’ll hear numerous filmmakers lamenting their hard work languishing with 50,000 hits, lagging behind kittens, babies, dancing amateurs, etc.

Still, “Telephone,” like everything else from Gaga, is big (click here for Madison Moore‘s “best of ‘Telephone'” list). But, as other blogs have pointed out, big costs money!

Lady Gaga raised music video product placement to a grotesque degree, solidifying her role as our camp consumerist icon in the same way MJ and Madonna served as postmodern icons in their early years. Gaga gets the money and icon-status; brands get, well, I’m not sure.

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