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Finding a Comedy Audience in a Crowded Web Series Market February 19, 2010

Posted by Aymar Jean Christian in Uncategorized.
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Originally posted at Ronebreak.

[Note: I had a very insightful interview with MyDamnChannel’s CEO and a representative from FTVS’ 15 Gigs, both of which are really thinking about how to scale the web series market. I’ll be posting more of that interview in the coming week.]

Online comedy hasn’t been kind to television studios looking to break in. Remember Turner’s SuperDeluxe or NBC’s DotComedy? FunnyOrDie and CollegeHumor still run the game, but competition’s always bubbling up.

Fox Television Studios and its digital arm 15 Gigs’ have decided they need a more targeted push for their series Iceman Chronicles, so they’ve partnered up with comedy upstart MyDamnChannel, who’s looking to expand its library including such hits as You Suck At Photoshop and IKEA’s Easy to Assemble.

(more…)